arrow-left icon arrow-right icon behance icon cart icon chevron-left icon chevron-right icon comment icon cross-circle icon cross icon expand-less-solid icon expand-less icon expand-more-solid icon expand-more icon facebook icon flickr icon google-plus icon googleplus icon instagram icon kickstarter icon link icon mail icon menu icon minus icon myspace icon payment-amazon_payments icon payment-american_express icon ApplePay payment-cirrus icon payment-diners_club icon payment-discover icon payment-google icon payment-interac icon payment-jcb icon payment-maestro icon payment-master icon payment-paypal icon payment-shopifypay payment-stripe icon payment-visa icon pinterest-circle icon pinterest icon play-circle-fill icon play-circle-outline icon plus-circle icon plus icon rss icon search icon tumblr icon twitter icon vimeo icon vine icon youtube icon

the photo shoot

Written By The Modernist 05 Sep 2017

Spooky stuff...

the photo shoot

Photography for the launch of the modernist was such a great day. I knew the photographer, Jon Holloway, from some corporate headshots he did for me. He is amazing to work with and he found a super venue for us over in Hackney.

A very full day was planned as I wanted to get the main shot for the modernist as well as a few pictures of me. I also wanted to get a main shot for the next fragrance - and that's when it got weird…

…the image I wanted was an everyday object but shot in a way that made it eerie. The more you looked at it, the creepier it got. Like an old house you look at from the outside and sense there's something going on behind the windows; that you're being watched and you don't want to go in.

We found a fireplace that straddled the corner of a room. The floorboards were at a different angle to the walls and the wallpaper was Escher-like. It called to both Jon and I.

Jon started doing his magic - I love the way he can sense light and use the equipment as an extension of his aesthetic without it ruling him. After a few test shots, he began lining up the frame.

Or at least he tried to.

Every time the line was set and Jon looked up at the fireplace and back down at the camera, the line had changed. It was as if the parts of the picture - fireplace, floor, walls - were realigning themselves, not wanting to be photographed. The spirit level on the camera was all over the place.

I looked on and felt a chill across my neck. A pebble ricocheted down the chimney and the base notes of the fragrance were strong in the air - which was odd as I hadn't sprayed any.

Did I mention the fragrance is called geist?...