who is the modernist?

why is the modernist?

by the modernist September 01, 2018

London house of authentic unisex fragrance...

by the modernist July 12, 2018

At the end of 2018, two new fragrances will launch in a limited quantity...

by the modernist April 01, 2018

I had a really good name for the third fragrance. Luckily, I also had another name that was great, as it turned out someone thought the good name ...

by the modernist January 18, 2018

I am not a perfumer. I am critically dependent on them. They take my formulation and do three things that correct and stabilise: Chemical: there ...

by the modernist January 01, 2018

by the modernist September 19, 2017

Formulated in London. Made in England. Let's go to Grasse! Anywhere billing itself as the world capital of anything is worth treating with respec...

by the modernist September 05, 2017

Photography for the launch of the modernist was such a great day. I knew the photographer, Jon Holloway, from some corporate headshots he did for...

by the modernist February 17, 2017

It seems pretty simple in theory: create a smell, put it in some glass, put some paper around the glass, some cellophane around the paper and the...

by the modernist November 06, 2016

Friends, or more often people I've just been introduced to, will shove their wrist in my face and challenge, "What's this one then?" or start firi...

by the modernist October 20, 2016

I wrote the ten point modernist manifesto as an antidote to years of coming up with vision statements and missions. It flowed logically and came ...

by the modernist April 14, 2016

After the formulation process has been through the necessary iterations in my head, it's time to compound. During formulation, I make trips to th...

by the modernist July 28, 2015

Something I noticed early on was a lot of different labels and titles for roles and jobs in the industry; and a fair degree of anxiety and discus...