who is the modernist?

why is the modernist?

I don't recall the exact moment when everything started to smell the same...

future attractions

In preparation for initial publicity meetings around the launch of the modernist, I had production samples prepared of what had been “codenamed” M...

trademark humour

I had a really good name for the third fragrance. Luckily, I also had another name that was great, as it turned out someone thought the good name ...

perfumers

I am not a perfumer. I am critically dependent on them. They take my formulation and do three things that correct and stabilise: Chemical: there ...

why would I buy a fragrance online?

Why wouldn't you?...

grasse

Formulated in London. Made in England. Let's go to Grasse! Anywhere billing itself as the world capital of anything is worth treating with respec...

the photo shoot

Photography for the launch of the modernist was such a great day. I knew the photographer, Jon Holloway, from some corporate headshots he did for...

moving parts

It seems pretty simple in theory: create a smell, put it in some glass, put some paper around the glass, some cellophane around the paper and the...

the nose and the brain

Friends, or more often people I've just been introduced to, will shove their wrist in my face and challenge, "What's this one then?" or start firi...

the modernist manifesto

I wrote the ten point modernist manifesto as an antidote to years of coming up with vision statements and missions. It flowed logically and came ...

compounding

After the formulation process has been through the necessary iterations in my head, it's time to compound. During formulation, I make trips to th...

fragrance designer

Something I noticed early on was a lot of different labels and titles for roles and jobs in the industry; and a fair degree of anxiety and discus...