#smellmodern

why is the modernist?

I don't recall the exact moment when everything started to smell the same...

future attractions

In preparation for initial publicity meetings around the launch of the modernist, I had production samples prepared of what had been “codenamed” M...

trademark humour

I had a really good name for the third fragrance. Luckily, I also had another name that was great, as it turned out someone thought the good name ...